Corporate Identity And Logo Design

Graphic Design And Publishing; Logos, Branding, Print

Logo & Branding – the difference explained

 

Logo

Whether  looking to create from new – or update an existing company logo you need a logo that instantly identifies your company.  
You’ll want a decent logo – we’ll design it for you.!

We look at your business, ideology and prospective market-place, then create a series of design options before finessing the preferred choice and producing a finished logo concept best befitting the profile ‘character’ of the services or product ranges you offer. Your new logo will be ‘confirmed’ and made resolution-ready for implementation on print and online purposes. 

We will help you create a truly sustainable identity that will add value to your business.
(Technical. Your logo is supplied as vector EPS, PSD, JPG and PDF).

key considerations

logo & branding

The Client Marketplace

Target Demographics

Products/Services Offered

Client Design Preference

Straplines & Statements

Proposed Logo Usage

Domain name integration

CLIENT COMPETITION

client aims & ethos

 

Branding

Branding begins with a strapline. (Straplines encapsulate what your company stands for. Some notably famous straplines include;

“Probably the best lager in the world”
“Because you’re worth it”
“Think Different”
“Never knowingly undersold”

Within some creative agencies there is a trend away from using straplines, the common excuse used being that ‘your brand shouldn’t be tethered by a single phrase’… though we believe this has more to do with laziness and the perceived difficulty in writing unique virgin text which makes sense across a range of commercial activities and products many modern brands encompass. We believe a good strapline is well worth the research and effort because ‘getting it right’ brings lasting recognition.

Creating your brand is;
integrating your logo into a design, colour-scheme and written message that is used in every communication. Everything from the website to packaging and promotional materials and adverts should represent your brand and be used constantly, reminding the public and potential customers of your existence, your products, services and business ethos.

Amazingly, many companies fail at the first branding hurdle – using unbranded email i.e mywebsite@btconnect.com… great for btinternet.. not so great for your company.! Your website will have your domain name i.e. www.mywebsite.com… so your email accounts should all use the domain too. sales@mywebsite.com.. enquiries@mywebsite.com..  Janejones@mywebsite.com.. and so on. Jmez Media will set up as many domain named email accounts as your company needs.!

Implementing a start-up business logo and brand identity is straight-forward.. as the process is a direct introduction to market utilising the new logo, text and designs that have been created… the only way to go is ‘up’. Introducing a ‘refreshed’ brand and logo requires a little more consideration, especially where the new branding is very different from the old… where a process of combining existing branding with new is sometimes necessary for a period of time.

In building a small business or corporate identity, the process is largely similar. ‘Recci’; Research – Experiment – Confirm – Create – Implement.

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