Logo and branding.. a quick glance
library examples
Jmez Media Logos
We researched symbols associated
with Saint Nicholas..
the mitre.. coins.. windows etc..
and set about re-designing the schools
tired looking logo..
We came up with
   a new fresh idea..
New Logo & Re-Brand
Case Study: Saint Nicholas
We created a range of
branded media for print
and online...
The logo represents the bubble
in a builders level..
          ..hence the strapline
'building on the level'
John is a master plasterer and 
has worked in the building trade
all his working life.
Now he wants to build an Empire..!

The first objective was to make him
stand out from the crowd..
New start-up
Creating from Scratch
Case Study: Mpyre Construction
Client is a person trainer and
successful triathlete..
New Logo & Re-Brand
A winning design required..
Case Study: Barnes Fitness
Their old logo was dated 
and difficult to use for
some forms of print
and embroidery..
Their new logo and brand 
was to be used in a variety
of formats...
Euro-Tactical are based in
France - they provide firearms
training to Special Forces, Police
and the security services.
New Logo & website
New logo & re-brand
Case Study: Euro-Tactical
Mark's business is highly
competitive and being visible
to the market-place 
is critical. 
We needed a truly eye-catching 
brand to grab the attention..
New Business start-up
Sash window refurbishment 
& double glazing
Case Study: Sash Windows Expert
M4 supply branded promotional
gifts. They need a fresh logo
that would easily fit onto a
plethora of products -
large and small..
New Logo
Creating New Logo
Case Study: M4 Promotions

Corporate Identity And Logo Design

Graphic Design And Publishing; Logos, Branding, Print

Logo & Branding – the difference explained

A great logo will instantly identify your company

We can help you create a truly sustainable identity that will add value to your business.

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key considerations

logo & branding

The Client Marketplace

Target Demographics

Products/Services Offered

Client Design Preference

Straplines & Statements

Proposed Logo Usage

Domain name integration

CLIENT COMPETITION

client aims & ethos

Branding

Branding begins with a strapline. (Straplines encapsulate what your company stands for. Some notably famous straplines include;

“Probably the best lager in the world”
“Because you’re worth it”
“Think Different”
“Never knowingly undersold”

Within some creative agencies there is a trend away from using straplines, the common excuse used being that ‘your brand shouldn’t be tethered by a single phrase’… though we believe this has more to do with laziness and the perceived difficulty in writing unique virgin text which makes sense across a range of commercial activities and products many modern brands encompass. We believe a good strapline is well worth the research and effort because ‘getting it right’ brings lasting recognition.

Creating your brand is;
integrating your logo into a design, colour-scheme and written message that is used in every communication. Everything from the website to packaging and promotional materials and adverts should represent your brand and be used constantly, reminding the public and potential customers of your existence, your products, services and business ethos.

Amazingly, many companies fail at the first branding hurdle – using unbranded email i.e [email protected]… great for btinternet.. not so great for your company.! Your website will have your domain name i.e. www.mywebsite.com… so your email accounts should all use the domain too. [email protected] [email protected]  [email protected] and so on. Jmez Media will set up as many domain named email accounts as your company needs.!

Implementing a start-up business logo and brand identity is straight-forward.. as the process is a direct introduction to market utilising the new logo, text and designs that have been created… the only way to go is ‘up’. Introducing a ‘refreshed’ brand and logo requires a little more consideration, especially where the new branding is very different from the old… where a process of combining existing branding with new is sometimes necessary for a period of time.

In building a small business or corporate identity, the process is largely similar. ‘Recci’; Research – Experiment – Confirm – Create – Implement.

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